We all know that sinking feeling of panic, when your browser loads and loads then it’s an error page. Crapola. Your website is down.
You’ve probably faced this issue before if you’ve been online for some years. There is no such thing as 100% uptime… but of course you want your website to be accessible 99.9% of the time, right? Let’s go through a checklist of what to do in this scenario.
What do to when your website is down
First thing is to check if your website is actually down and it’s not just your shabby internet connection. If you can access the internet, then do a quick check on the Down For Everyone or Just Me website. Especially if you travel abroad, sometimes it’s a location issue, so it’s nice to have this piece of information first.
Contact your hosting company to report the issue and find out if there’s an outage. It’s in times like these that direct phone communication is essential. Your email might be down if it’s connected to your domain name and honestly, it’s just faster to talk to someone in real-time.
Pause any promotions, paid campaigns and related advertising, so you aren’t sending traffic to a down website. Save yourself the money and trouble!
Notify your readers, clients and the public. Oftentimes, you are able to jump on social media on your phone to announce that there’s an issue on your website and you are already taking care of it. Be proactive or you will end up looking pretty unprofessional or get a whole bunch of the same messages from people.
Take deep breathes, calm down and keep an eye on the issue until your website goes back up. Then you can resume everything you’ve put on pause and announce that you are back!
Prepare for the future
After going through the stressful experience of having your website down, it’s often a good time to think about prevention and emergency planning. Yes, even for your website you can have a plan of action for emergency scenarios.
Remember your website should always be backed up regularly – don’t rely on your hosting company honestly. You should have your own backup company in my opinion.
You can also consider signing up for a monitoring service that alerts you when your site goes down. Although, I think if it’s happening so often, you really should consider switching hosting companies!