Why I decided to start this blog…
I first started blogging online nearly 10 years ago. It was an outlet for my random opinions and rants in life – plus it was the latest trend. Everyone had a blog, right? I stopped after a few years when the activity seemed frivolous to me. I no longer wanted to rant randomly and did not want to share many of my personal thoughts with the world, whoever was reading it out there. It seemed that the Internet was being polluted constantly. If it wasn’t the trash talking, it was the pointless posts about nothing really or even worse, re-posting of other peoples’ posts. Also, I was going through a phase of wanting more than a digital life.
David Pescovitz says it well, “As cyberspace becomes a ‘layer’ on top of the physical world and we spend more of our lives online, a new-found appreciation emerges for authentic experiences, interactions, and goods.”
Was I suddenly spending more time online and communicating in this shielded digital manner than actually talking to people in real life? What happened to the old fashioned ways of meeting up with people for a coffee, creating real life networks and meshing in groups with your same interests? Oh, they still all exist, but somehow I was on the other extreme. I was the pendulum that swung the other way…
So why do I feel compelled at this point in life to rebuild my digital presence and start blogging again? Well, I now feel that I have more to say than just random thoughts and banter. I believe I have a lot of smart ideas and want a place where I can publish my professional opinion. My goal of starting this blog for my freelance design business, Calimera Web, is to provide insight and information for my clients as well as the design community.
Often, I find myself repeating some of the same principles and explanations to my current and prospective clients. I have been thinking – why not publish these thoughts into articles that could help more people understand my point of view in the design industry as well as provide a journal of my professional opinion? People can learn even more about who I am as a designer, my work ethics and my business thoughts in the design industry. I believe I can accomplish those goals and that is why I decided to start this blog…
